Technology as a Catalyst for Industry Change

“Companies that anticipate the power of information technology will be in control of events. Companies that do not respond will be forced to accept changes that others initiate and will find themselves at a competitive disadvantage.” Michael Porter, 1985

The information revolution is not news for most industries, but for the waste industry its impact is still to be felt. The naus Waste Intelligence platform has been designed as a catalyst of change – driving adoption of information technology, to drive the change we seek.

Despite changing the way the very industry operates, the use of unified digital data on waste operations will bind industry participants together – fostering greater collaboration around transparent, high-integrity information. Operators, regulators and strategists alike will be able to align waste investment agendas in response to where the demand resides.


Why do Business in the Cloud?

Quite simply, Cloud computing is just computing on the Internet. Instead of running applications or software programs on your computer or network server, with the Cloud people can access the same power through the Internet. The popularity of Cloud technology is growing dramatically. According to one study, 87% of businesses surveyed use the Cloud in some form now.

So many business are moving to the Cloud. But, why? At the most fundamental level, Cloud computing drastically increases business agility and operational efficiency for businesses and government. Apart from that though, there are so many other benefits, including:


In 2011, it was determined that over 800,000 laptops are lost in airports each year. Forget the cost implications of this loss in hardware, think about the loss in productivity if critical data was stored on those devices. When data is stored in the Cloud, it can still be accessed securely from anywhere in the world at any time from different devices – no matter what happens to your laptop.

Document Control

According to a study by Adobe in 2011, “73% of knowledge workers collaborate with people in different time zones and regions at least monthly“.

Professionals that do not use the Cloud have to send files back and forth over email. This can cause substantial confusion around document versions, who can edit the current version and which is the final version.

With Cloud computing, you can maintain a single source of the truth by keeping all files in a central location, where everyone can collaborate around the same version of information. This makes collaboration stronger, which increases efficiency and improves an organisation’s profitability.

Increased Collaboration

Cloud computing improves collaboration by helping team members anywhere in the world connect and work on projects and shared software solutions simultaneously, dynamically receiving updates in real time.

Greater Flexibility

Computing power in the Cloud is massive. Big computational tasks that are resource-intensive can draw on huge processing power, as and when needed – 24 hours a day, 365 days a year. An InformationWeek survey found that 65% of respondents felt “the ability to quickly meet business demands” was an important reason to move to Cloud computing.

Disaster Recovery

Complex IT disaster plans can be a thing of the past when adopting the Cloud. Cloud computing providers already have in place impressive security, redundancy and disaster recovery plans to protect your critical business data hosted in the Cloud. This is something they are experts at and they invest more resources to excel at this than most organisations could ever afford to. Aberdeen Group found that businesses which used the Cloud were able to resolve issues in an average of 2.1 hours, nearly four times faster than businesses that didn’t use it (8 hours).

The naus Waste Intelligence platform is hosted in the Azure Cloud environment. You can review their security capability here.

No Further Need for Software Updates

The whole process of updating software for each user is a thing of the past. Cloud software, like the naus Waste Intelligence platform, is always up to date any time you login to use it. This can save some organisations hundreds of IT man-hours a year in efficiency gains. Project costs are also substantially less because there is no product rollout project required.

Shift to Operational Expense

Cloud computing products and services are typically pay-as-you-go or subscription based. This changes the expense associated with software use from large capital expenditure to smaller, on-going operational expenditure.

Work from Anywhere

If you have access to the Internet, then you can access your work from the Cloud. This is great for work-life balance and the productivity that comes from professionals being able to perform their work from effectively anywhere in the world.